Inventing a company logo for an entrepreneur is one of the most rewarding designs that an artist can create. It’s a label that everyone sees, the client is always proud of it and it’s almost never modified during the life of a business. An individual has a vision of what their own company will be, what they will do and what it will be named. Acquiring a business license is the first step and then it’s passed off to a graphic designer to be given an iconic and memorable visual solution. Chromatic Path begins every logo design with concept sketches.

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Design:
This client originally had an idea of what he wanted. As a Christian, and the owner of a new Christian business, he had his mind set on a lion and a lamb to represent his company. Unfortunately, his needs and vision of what the logo should be, required a bit of understanding & negotiation. Being subtle is important, being professional is priority one and not offending those who might misinterpret or harbor prejudice is also a concern. The market place is welcome to all religion. And, compromise is always a key feature when developing a corporate identity package.

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Production:
After the logo design had received final approval, the PMS(Pantone Matching System) colors were selected, the “Final Mechanicals” were then generated within Adobe Illustrator as vector art and delivered as a packaged .ZIP(PC) or .SIT(MAC) file. The self contained final mech file includes multiple file formats of the final logo design – .ai(vector file), .psd, .pdf, .eps, .gif, .tif, .png, .jpg).
 

What was included:
• Research (.25 hours)
• B/W Concept Sketches (2 hours)
• Font Selection Presentation (1.00 hour)
• Lo-Res Presentation Art (1.00 hour)
• Create Adobe Illustrator .ai File (.75 hours)
• Pantone Selection Process (.25 hours)
• Color Concept Design (.25 hours)
• Purchase Color Print (.25 hours)
• Final Color Review (.25 hours)
• Design Revisions (none)
• Total Project Cost = $300.00