Sometimes a client already has an idea or a vision of exactly what they want – for a logo illustration, it’s just as simple as putting pencil to paper to figure out how to get it done. Several sketches were produced to get the feel for a wolf bitting down on a 6×6 block of wood, and although it seemed not plausible in the beginning, it was absolutely not an issue for us to make it a creative reality. More than a few angles of this action scene were presented as sketches and everyone was very impressed with the angle you see above. Once that choice was made, the final illustration began.


One hour of research time was spent on wolves and poses that might fit this particular scenario. Four hours were spent drawing sketches on paper to determine how this concept might work. Not everyone was convinced that it was actually going to be possible, so creative license was given for us to decide whether or not to use a body or just a head – in the end the impact was made strongest by simply using the wolf head. Eight sketches were presented and one redesign stage was needed to accomplish the final concept approval and then the illustration process began.


After the concept sketch was approved, the final illustration process began. Normally, the rule when creating a logo is to keep it simple; this helps with reproduction platforms that may have issue with too much detail – embroidery, screen printing for t-shirts and anything small that might be generated with the logo. Although, it was decided by all parties involved that the details in the wolf and wood emphasized the impact and magnified the action of the illustrated scene, we all agreed.


What was included:
• Research (1 hour)
• 8 Concept sketches (4 hours)
• Concept Revisions (1 hours)
• 3 Text treatments (1.5 hours)
• 3 color presentations (1.50 hours)
• One high resolution illustration (4 hours)
• Additional illustration detail request (2 hours)
• Final hi-res logo EPS and AI vector files
• Total Cost = $750